Marketing Today
The marketing wourld remains at this time stable and will continue to be stable for a long time. Recently when watching the winter 2010 there have been great commercials or advertisment adds. advertisment is used from newspapers, magazines, tv, internet, along side the road, and many more places were advertisment is used. There are many opportunities in Marketing.
Marketing Careers
1. Public and media relations: Implies the marketing aspect to the public throught the media like tvs, radio's, and geting the infrmation out.
2. Advertising and promotions: Plans the logistics of what the marketing plan, prodution, and execution is.
3. Customer service: Deals with questions or comments that people have for the advertising.
4. Graphic Designers: provide artwork for print or online ads as well as other promotional material.
5. Customer satisfaction: Gets information about what designs the customers like.
2. Advertising and promotions: Plans the logistics of what the marketing plan, prodution, and execution is.
3. Customer service: Deals with questions or comments that people have for the advertising.
4. Graphic Designers: provide artwork for print or online ads as well as other promotional material.
5. Customer satisfaction: Gets information about what designs the customers like.
Marketing Mentor:
Kevin Shirly Farmasudical Advertisment
Q. What are your projections for this type of work or industry? Is it stable, growing, declining?
A. This field is definantly going to stay stable. For a company to stay competative and display there new product they have to market and advertise it. so definantly this field is stable.
Q. What are the key trends or issues? New developments? Key challenges?
A. Some issues is finding new ways to advertise your product in a clever way. There are always new developments in technology that create more advertising options like graphics in tv advertisment.
Q. What and where are the opportunities?
A. The oppertunities are in a big company that loves new ideas. with the drugs that we deal with when we get a new drug we imediatly market it so people will buy it. So being part off a graphic design or public relations have great opportunity.
Q. What are typical salaries in this type of job, entry-level to experienced? What are the opportunities for career growth?
A. The beginning pay is an average of 50,000 - 60,000. When my famasudical company creates a good drug and advertismet is good we get more money.
Q. When and how did you get involved in this work?
A. I went to college at BYU. I liked dealing with people and the creativity of marketing a product. I eccepted to being a marketer for the drug company that i am at and it has been good for me.
A. How important are specific credentials for entry or success?
Q. Most of the credetials that they like is Graphic Design and creativity. Most if not all have college degress and reasoning skills. Creentials are important thought.
Q. What’s a typical day like for you or someone in a similar position?
A. I go to work and with a group of advertisment people we talk about ways of advertising and then work on our part to make it happen. We are constantly creating comercials, graphic designs for our product, and web page designing.
Q. What do you like most about your work?
A. What i like most is the creation of information collor and design for our products. Sometimes i will work with data analysis to get an idea of what people like and what works as far as designing.
Q. What do you like least?
A. There is not much i don't like about my job. I will say that the uncertianty and finall produt sometimes doesn't work as well.
Q. What talents or skills do you think are the most crucial to success in this work?
A. Most of the skills and talents requiered is creativity, computer skills, people skills, coming up with new ideas, and being dedicated to what you produce.
Q. Knowing what you do now, would you approach this career (or job) in the same way? If not, what would you do differently, and why?
A. For the most part I like my carrer. I wouldn't mind going to a company like Nike or addidas and doing marketing for then. otherwise I like the job that I have.
Q. What are your projections for this type of work or industry? Is it stable, growing, declining?
A. This field is definantly going to stay stable. For a company to stay competative and display there new product they have to market and advertise it. so definantly this field is stable.
Q. What are the key trends or issues? New developments? Key challenges?
A. Some issues is finding new ways to advertise your product in a clever way. There are always new developments in technology that create more advertising options like graphics in tv advertisment.
Q. What and where are the opportunities?
A. The oppertunities are in a big company that loves new ideas. with the drugs that we deal with when we get a new drug we imediatly market it so people will buy it. So being part off a graphic design or public relations have great opportunity.
Q. What are typical salaries in this type of job, entry-level to experienced? What are the opportunities for career growth?
A. The beginning pay is an average of 50,000 - 60,000. When my famasudical company creates a good drug and advertismet is good we get more money.
Q. When and how did you get involved in this work?
A. I went to college at BYU. I liked dealing with people and the creativity of marketing a product. I eccepted to being a marketer for the drug company that i am at and it has been good for me.
A. How important are specific credentials for entry or success?
Q. Most of the credetials that they like is Graphic Design and creativity. Most if not all have college degress and reasoning skills. Creentials are important thought.
Q. What’s a typical day like for you or someone in a similar position?
A. I go to work and with a group of advertisment people we talk about ways of advertising and then work on our part to make it happen. We are constantly creating comercials, graphic designs for our product, and web page designing.
Q. What do you like most about your work?
A. What i like most is the creation of information collor and design for our products. Sometimes i will work with data analysis to get an idea of what people like and what works as far as designing.
Q. What do you like least?
A. There is not much i don't like about my job. I will say that the uncertianty and finall produt sometimes doesn't work as well.
Q. What talents or skills do you think are the most crucial to success in this work?
A. Most of the skills and talents requiered is creativity, computer skills, people skills, coming up with new ideas, and being dedicated to what you produce.
Q. Knowing what you do now, would you approach this career (or job) in the same way? If not, what would you do differently, and why?
A. For the most part I like my carrer. I wouldn't mind going to a company like Nike or addidas and doing marketing for then. otherwise I like the job that I have.
Key Marketing Terms of marketing
Target market: a market in which a company is trying to sell its products or services.
Product mix: the set of all products and items that a particular seller offers for sale to buyers.
Promotion mix: the ability of a company to use many different ways to to promote there product. these ways are advertising, personal selling, sales promotion, and public relations.
Segmentation: to divide something into different parts.
Positioning: the place where something or someone is, often in relation to other things.
Integrated Marketing Communication: The bringing together of various communication functions to provide a unified approach to marketing.
Price Skimming: a pricing strategy in which a marketer sets a relatively high price for a product or service at first, then lowers the price over time.
Brand Equity: A term developed to describe the financial value of a brand to the bottom line profit of a business.